Keep the location secret until you reveal it

Turn on Hide location until I reveal it, under the date and time, when you create the event or any time after in Edit event. Pick what buyers see instead, such as Secret location or Revealed before doors, or type your own. Still fill in the real venue and address: they are saved, and only you and your team see them.

While it is hidden, the venue and address are left off the event page, search, the link preview when someone shares it, ticket emails and Wallet passes. Buyers see your teaser in their place. Selling works exactly the same.

To reveal it, open the event and press Reveal location now. The address goes public straight away, and it cannot be hidden again.

People who already bought see the address the next time they open their ticket on their phone or on the site. Their confirmation email does not change, and a Wallet pass they added while it was hidden keeps saying "Location revealed before doors". So after you reveal, press Email ticket holders the address on the web, or Notify in the app. It opens a message with the venue and address already filled in for you to check and send. Anyone who buys after the reveal gets the address in their confirmation.

An online event has no place to hide, so the switch is not offered there. On the web it is not offered when you create a series either.